Lyndell Pond

With over two decades of experience in the global live entertainment and major events industries, Lyndell has built a stellar career around transforming complex business challenges into commercial growth opportunities. Known for her expertise in marketing, acquisition and operations, Lyndell's leadership has driven success for some of the world's most iconic entertainment brands and rights holders across the international sports and entertainment landscapes.

Lyndell is currently working with The Australian Ballet, leading the marketing and sales teams through an exciting period of ambitious artistic vision and business growth.

Her extensive experience spans brand development, media, tourism, event acquisition sponsorship, partnerships, sales, and ticketing. Whether on the client or agency side, she has built a reputation for delivering data-driven, audience-focused strategies that that drive both engagement and revenue.

Lyndell's signature approach is calm and methodical, with an extraordinary talent for nurturing teams and unlocking their full potential. She thrives in high-pressure environments where financial stakes are high, and reputational risks are real, remaining cool-headed and solution-oriented.